English football club, Manchester United, has been ranked as the most valuable football club in Europe according to their enterprise value.
A report by Netherlands based auditing firm, KPMG, has placed United at the top of the list, referencing their revenue generated for the past two seasons, as well as their overall success.
KPMG assessed the finances of 39 European clubs to determine which club would be the most valuable should the club be put up for sale.
They assessed the clubs’ social media presence and factored in other marketing measures that would contribute to the overall value of each club.
KPMG also factored in the clubs’ debt and used their own formula to determine what the enterprise value would be, sans debt.
Despite finishing 6th in the English Premier League both this season and last, United did enjoy more success season after winning both the Europa League and the Football League Cup.
This contributed to the enterprise value of the club.
Manchester United’s enterprise value has been estimated at US$3.4 billion this year – way more than Spanish giants Barcelona and Real Madrid who were ranked in second and third place respectively.
They have also become the first club to break the US$3.4 billion mark.
German club, Bayern Munich, was ranked fourth, while Arsenal and rivals, Manchester City, were jointly ranked in fifth.